The next decade promises a major transformation in the packaging industry, especially regarding to flexible packaging. This change is being driven by a growing movement against the use of petroleum-based plastic packaging because of its serious environmental impact. Institutions as well as major brands and associations are promoting this change through changes in legislation that directly affect packaging.
In this article, we explore the key role that innovative brands and technology companies play in promoting sustainability through the adoption of packaging alternatives such as paper-based packaging.
Brands take the initiative for change
Leading brands in the food industry are opting for paper packaging instead of plastic packaging for several reasons:
Sustainability: There is a growing awareness of the negative impact of plastics on the environment, especially in terms of pollution of the oceans and land. Paper packaging is biodegradable, recyclable and compostable, making it a more sustainable and environmentally friendly option. In addition, the paper is extracted from trees such as eucalyptus, which comes from rapidly regenerating resources that guarantee the reforestation of our forests.
Brand image: Brands that go for paper-based packaging improve their image and reputation by being perceived as environmentally responsible and committed to reducing plastic waste. This can result in increased customer loyalty and positive brand perception.
Regulatory compliance: Governments are implementing stricter regulations on the use of plastics, including restrictions on single-use plastic packaging. Adopting paper-based packaging helps brands comply with these regulations and reduce the risk of fines or penalties.
Consumer demands: Consumers are increasingly concerned about the environmental impact of the products they consume and are looking for more sustainable options. Brands that offer paper rather than plastic packaging can meet these demands and gain the preference of environmentally conscious consumers.
By collaborating with packaging manufacturers such as Coverpan, brands are pushing the boundaries of what is possible to package with paper packaging, exploring advanced technologies and techniques to get the best performance for each product.
In short, leading brands in the food industry are turning to paper-based packaging because of its sustainability, branding benefits, regulatory compliance and responsiveness to consumer demands.
Green brand image
Brands that embrace paper-based packaging can enhance their image and reputation by positioning themselves as environmentally responsible firms. Sustainability is a growing consumer concern, and brands that prioritise sustainable practices tend to enjoy increased customer loyalty and positive brand perception. By choosing paper-based packaging, brands demonstrate their commitment to reducing plastic waste and their efforts to contribute to a greener future. This can translate into improved brand equity, customer trust and a competitive advantage in the marketplace.
Governments around the world are implementing stricter regulations on plastic packaging, creating a regulatory landscape that incentivises the adoption of sustainable alternatives. An example of this is the recent European Green Pact within the context of Agenda 2030.
By proactively adopting paper-based packaging, brands can ensure compliance with evolving legislation and reduce the risk of penalties. This proactive approach can enhance brand reputation and demonstrate commitment to social and environmental responsibility.
The packaging industry is undergoing a major transformation, with paper-based packaging emerging as a leading alternative to plastic and glass. Established brands in the food industry are at the forefront of this change, recognising the importance of sustainability and seizing the opportunity to meet consumer demands. By embracing paper-based packaging, these companies not only contribute to a cleaner environment, but also benefit from increased consumer loyalty, improved brand image and compliance with evolving regulations. Over the next 10 years, the paper packaging revolution promises significant growth, innovation and a more sustainable future for the industry as a whole. The collaborative efforts of brands, retailers and policy makers are key to driving this revolution and ultimately paving the way for a more sustainable world.
Coverpan paper reels, our flagship product
Coverpan is a company specialising in the production of flexible packaging made from paper and proof of this was the 1994 patent for its Coverpan Paper, a heat-sealable paper reel with a transparent micro-perforated window that enabled large chains to pack daily bread on a large scale with natural paper.
Coverpan paper reels are a type of paper packaging used in the packaging industry. It is characterised by being strong and flexible, while at the same time being breathable, which makes it ideal for bread packaging.
This paper can be made of natural brown kraft paper or white cellulose and another of its characteristics is that it has a transparent window that can be micro-perforated to improve its breathability. The reels can be customised with flexographic printing up to 8 inks and to the reel width required by the customer, depending on the specific needs of the project.
- Available with brown or white paper
- Suitable for packaging with horizontal flowpack packaging machines
- Customisable with flexographic printing up to 8 inks
The switch from plastic or glass packaging to paper packaging offers numerous advantages for the different parts of the supply chain. Consumers can benefit from the switch to paper packaging in several ways. Firstly, paper packaging responds to their growing demand for environmentally friendly products and packaging. By choosing brands that prioritise sustainability, consumers can make environmentally responsible choices and contribute to a greener future. In addition, paper packaging has more aesthetic and tactile appeal that enhances the product shopping experience. It can provide a sense of quality, naturalness and rusticity that resonates with consumers looking for a more authentic and organic image. In addition, paper packaging is lightweight and easy to handle, so consumers can transport and dispose of it responsibly.
Retailers can capitalise on the popularity of paper packaging to enhance their green image and attract environmentally conscious shoppers. By offering products in paper packaging, retailers can differentiate themselves from their competitors and attract a growing market segment of conscientious consumers. This can increase footfall, sales and customer loyalty. In addition, retailers can collaborate with brands that prioritise sustainability and reinforce their commitment to environmental responsibility, further strengthening their brand image and market positioning.
Within the supply chain, the adoption of paper-based packaging creates opportunities for innovation and growth throughout the chain. Packaging manufacturers, paper suppliers and other stakeholders can collaborate to develop new technologies and solutions to meet the demand for sustainable packaging. This shift stimulates the development of a circular economy, where materials are recycled, reducing waste and minimising environmental impact.
Flexible Paper Packaging: Innovation and Sustainability
At our flexible paper packaging factory, we pride ourselves on offering sustainable and versatile solutions for a variety of applications. From paper bread bags to paper packaging reels, our products are designed to meet the needs of the food industry and beyond.
Paper Bread Bags
Our paper bread bags are a stylish and practical choice for bakeries, cafes and grocery shops. These bags not only protect fresh bread, but also enhance its presentation. With different sizes and designs available, we can adapt to the specific needs of your business.
The paper used in our bags comes from sustainable sources. In addition, our bags are recyclable and biodegradable, which helps reduce your environmental impact. By choosing our paper bags, you are contributing to a cleaner, healthier world.
Paper reels for flowpack
Our packaging paper reels are ideal for automatic flowpack machines. They are designed for smooth, jam-free roll-out, ensuring efficient production. Whether you are packaging food, pharmaceuticals or any other item, our reels offer the precision you need.
Paper reels can be customised to your requirements. From size to strength, we can adjust every detail to meet your specific needs. In addition, the paper is printable, allowing you to add relevant information or branding to your products.
At our factory, quality is our priority. Every flexible paper packaging undergoes rigorous testing to ensure it meets the highest standards. We strive to deliver products that are not only functional, but also aesthetically appealing.
