The HORECA sector, comprising the hotel, restaurant, and catering industries, has undergone a number of significant transformations in recent years. The COVID-19 pandemic had an unprecedented impact on this industry, forcing businesses to temporarily close and quickly adapt to new ways of operating. As the world recovers and moves towards the new normal, it is important to look at the trends that are shaping the HORECA sector in 2023.
Innovation and adaptation of the Horeca sector
Digitalisation and customer experience is the main driver of the sector. The adoption of digital technologies has accelerated in the HORECA sector. The implementation of solutions such as online table reservation, digital menus, contactless payment, and home delivery have become fundamental requirements for business survival. This year, we will see an increased focus on personalising the customer experience through data collection and analysis. HORECA businesses are looking to use technology to better understand customer preferences and deliver more relevant offers and promotions.
Sustainability and environmental awareness as a key driver of change. Concern for the environment and sustainability has increased in recent years and will continue to be an important trend in the coming years. Consumers are looking for more sustainable and ethical options in the HORECA industry, from organic and locally sourced food to biodegradable packaging. Businesses that adopt more environmentally friendly practices and effectively communicate their efforts in this regard will stand out and attract an increasingly conscious customer base.
Trends to watch in the coming years
- Unique dining experiences: As consumers seek more memorable experiences, HORECA businesses are diversifying their offerings to offer more than just a meal, or a hotel stay. Themed dinners, culinary events and chef collaborations are becoming increasingly popular. Consumers want unique experiences that surprise and delight them, and HORECA businesses that manage to create differentiated and exciting propositions will have a competitive advantage.
- Health and wellbeing: Awareness of health and wellness has increased significantly in recent years, and this trend will continue in 2023. Consumers are more interested in healthier food choices and in having access to transparent nutritional information. Restaurants and hotels offering balanced menus, vegetarian and vegan options, and gluten-free alternatives will have an advantage in the market. In addition, the promotion of wellness activities such as yoga classes, spas and relaxation programmes will be a differentiating factor for hotels.
- Strategic collaborations: In an ever-changing business environment, strategic collaborations between companies in the HORECA sector are becoming increasingly common. Synergies between hotels, restaurants and caterers can generate mutual benefits, from sharing resources to reaching new market segments. Collaboration with food delivery platforms can also be an effective strategy to reach a wider audience and meet the growing demand for home delivery.
Coverpan, specialist in solutions for the Horeca sector
The HORECA sector is embracing digitalisation, sustainability, offering unique experiences, a focus on health and wellness, and strategic partnerships. Businesses that adapt and embrace these trends will be better positioned to succeed in a constantly evolving business environment. The ability to innovate and meet changing consumer demands will be key to growth and survival in the HORECA sector in the coming years.
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