Changing consumer habits have accelerated the proliferation of oven and microwaveable packaging, and this is yet another challenge facing the food industry. How can we combine the demand for microwaveable packaging with food safety and sustainability? Why is this packaging increasingly in demand by consumers?
Changing lifestyles
Changes in our way of life have influenced our diet and consumption habits. We are witnessing new family models with different habits to those of the traditional family model: the incorporation of women into the workforce, the increase in single-person households and the aging of the population are leading us to a different framework. Faced with this situation, all the value chains within the food industry are facing new challenges.
The importance of practical packaging
Due to the fast pace of life, everyday tasks such as cooking and shopping no longer take up much of our time. Consumers are demanding simpler and quicker ways of consuming food such as ready meals or prepared fruit and vegetables.
Packaging takes on special importance as it has to maintain the properties of the food and preserve it until it is consumed.
Thus, the industry must combine the production of practical packaging suitable for the main way of heating food in thousands of homes: the microwave.
The microwave has become an indispensable element in any home. In fact, several studies estimate that the demand for microwaveable packaging will continue to grow in the coming years.
What types of microwaveable packaging are available on the market?
Various market studies show an increasing acceptance of microwaveable flexible packaging. In fact, these changes are reflected in the type of solutions that the industry is developing. Thus, we find:
- Oven and microwaveable paper bags. Practical and economical packaging Practical products that retain a good taste and texture and provide speed and convenience in preparation. The bags are based on a paper lamination with a temperature-resistant film, and are the best option for packaging food products that require a final baking or heat touch before serving to the consumer. In this way, we can introduce a packaged product in a closed package into the oven. Also available without outer paper.
